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Securing 1,400 active users through an AI-informed lead magnet strategy

  • Ben Manuel
  • Apr 3
  • 1 min read

Identifying AI Opportunity


Our client sought an effective, GDPR-compliant lead magnet to engage and build a targeted consumer audience. Manual attempts at creating engaging campaigns had fallen short. We carefully analysed market opportunities and discovered an underserved niche in fantasy sports—specifically darts—that AI-driven analysis showed had significant untapped potential.


Implementing AI Workflow


We developed a comprehensive digital platform for a fantasy darts league, supported by automated analytics and user engagement tracking. Targeted marketing campaigns informed by AI analytics were launched primarily on TikTok, efficiently attracting a highly engaged audience.


Outcome


  • Acquired 1,400 active users within three months.

  • Achieved top rankings on Google search results organically.

  • Enabled clear paths to monetisation within a targeted, engaged niche market.


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